BROMLEY HOUSING MARKET ACTIVE, BUT PRICING DISCIPLINE IS KEY

The housing market continues to show resilience as autumn gets underway, with both demand and agreed sales higher than last year. Bromley reflects the wider London and South East trend: healthy buyer interest but a growing supply of homes, which makes accurate pricing critical.

Nationally, Rightmove reports that asking prices rose by 0.4% in September to £370,257, but are now 0.1% below last year. Zoopla shows annual house price growth stabilising at +1.3%, while Halifax and Nationwide both report around+2% growth. The overall picture is steady but subdued, with the South underperforming relative to the North.

In Bromley, stock levels are noticeably higher. London-wide, supply is up 18% year-on-year, according to Zoopla, giving buyers significantly more choice. Family homes above £500,000, a large part of Bromley’s market face the added challenge of tax speculation, with proposals for an annual property levy or capital gains tax on high value salegenerating uncertainty.

Still, activity levels remain encouraging. Nationally, agreed sales are up 5% compared to last year, while Bromley continues to attract steady interest from families and commuters drawn to schools and transport links.

Affordability pressures are easing slightly. Rightmove reports that the average two-year fixed mortgage rate has fallen from 5.03% to 4.52% in the past year, while Halifax highlights that many leading products now sit below 4%. Combined with wage growth running well ahead of house price growth, this is slowly tilting conditions back in buyers’ favour.

For Bromley sellers, pricing is the key factor. Zoopla’s data shows that homes launched at the right price sell in around a month, while those needing reductions can take more than three times as long. With more homes on the market, buyers have the upper hand and are quick to reject overambitious asking prices.

Looking ahead, the outlook is steady. Analysts forecast UK price growth of around 1–2% for the rest of 2025, with demand supported by falling mortgage rates. For Bromley, the advice is clear: sellers who price competitively and present their homes well will continue to find committed buyers, even in a more balanced market.



Thinking of selling or letting your property?

Book a Free Advice Meeting Today!